Description: Further DetailsTitle: Meaning-Making and Political Campaign AdvertisingCondition: NewFormat: HardbackSubtitle: A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual FigurativityISBN-10: 3110574470EAN: 9783110574470ISBN: 9783110574470Publisher: De GruyterRelease Date: 10/22/2018Description: Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect. Language: EnglishCountry/Region of Manufacture: DEItem Height: 230mmItem Length: 155mmItem Weight: 539gAuthor: Dorothea HorstGenre: Literary CriticismTopic: Society & Culture, Law & PoliticsBook Series: Cinepoetics – English editionRelease Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 151.24 USD
Location: 60502
End Time: 2024-12-29T15:22:30.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Book Title: Meaning-Making and Political Campaign Advertising
Title: Meaning-Making and Political Campaign Advertising
Subtitle: A Cognitive-Linguistic and Film-Analytical Perspective on Audiovi
ISBN-10: 3110574470
EAN: 9783110574470
ISBN: 9783110574470
Release Date: 10/22/2018
Release Year: 2018
Country/Region of Manufacture: DE
Item Height: 230mm
Genre: Literary Criticism
Topic: Law & Politics
Number of Pages: 255 Pages
Language: English
Publication Name: Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity
Publisher: DE Gruyter Gmbh, Walter
Subject: Media Studies, Semiotics & Theory, Linguistics / General
Publication Year: 2018
Item Weight: 19 Oz
Type: Textbook
Subject Area: Literary Criticism, Language Arts & Disciplines, Social Science
Author: Dorothea Horst
Item Length: 9.1 in
Series: Cinepoetics-English Edition Ser.
Item Width: 6.1 in
Format: Hardcover
