Description: Further DetailsTitle: Strategic Retail Management and Brand ManagementCondition: NewEAN: 9783110543834ISBN: 9783110543834Publisher: De Gruyter OldenbourgFormat: PaperbackRelease Date: 10/25/2021Item Height: 240mmItem Length: 170mmItem Weight: 770gAuthor: Doris Berger-GrabnerLanguage: EnglishSubtitle: Trends, Tactics, and ExamplesISBN-10: 3110543834Description: The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications. Country/Region of Manufacture: DEBook Series: De Gruyter StudiumGenre: Business & FinanceRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Strategic Retail Management and Brand Management
Title: Strategic Retail Management and Brand Management
EAN: 9783110543834
ISBN: 9783110543834
Release Date: 10/25/2021
Release Year: 2021
Item Height: 240mm
Subtitle: Trends, Tactics, and Examples
ISBN-10: 3110543834
Country/Region of Manufacture: DE
Genre: Business & Finance
Number of Pages: 456 Pages
Publication Name: Strategic Retail Management and Brand Management : Trends, Tactics, and Examples
Language: English
Publisher: DE Gruyter Gmbh, Walter
Publication Year: 2021
Subject: Sales & Selling / Management, Marketing / General, Commerce, Management
Item Weight: 27.2 Oz
Type: Textbook
Item Length: 9.4 in
Subject Area: Business & Economics
Author: Doris Berger-Grabner
Item Width: 6.7 in
Series: De Gruyter Studium Ser.
Format: Trade Paperback
