Description: Doing Business In India : A Guide For Western Managers, Hardcover by Kumar, Rajesh; Sethi, Anand Kumar, ISBN 1403967520, ISBN-13 9781403967527, Like New Used, Free shipping in the US This resource for the managers of multi-national companies explains the cultural context in which Indian business operates. The emphasis throughout is on identifying those strategies that will work well for foreign investors, and a number of examples are given of both successful and unsuccessful attempts to penetrate the Indian market. Kumar teaches at the Aarhus School of Business in Denmark and Sethi is managing director of a leading Indian business consultancy. Annotation ©2006 Book News, Inc., Portland, OR ()
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Book Title: Doing Business In India : A Guide For Western Managers
Number of Pages: IX, 164 Pages
Language: English
Publication Name: Doing Business in India
Publisher: Palgrave Macmillan
Publication Year: 2005
Subject: Leadership, International / General, Public Policy / Economic Policy, Strategic Planning
Item Height: 0.6 in
Item Weight: 13.2 Oz
Type: Textbook
Author: Rajesh Kumar, Anand Kumar Sethi
Item Length: 8.5 in
Subject Area: Political Science, Business & Economics
Item Width: 5.5 in
Format: Hardcover
