Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Discrete Choice Experiments In Marketing: Use Of Priors In Efficient Choice Designs And Their Application To Individual Preference MeasurementISBN13:9783790810455ISBN10:3790810452Author:Zwerina, Klaus (Author)Description:The Chapter Starts With A Positioning Of This Dissertation In The Marketing Discipline It Then Provides A Comparison Of The Two Most Popular Methods For Studying Consumer Preferenceschoices, Namely Conjoint Analysis And Discrete Choice Experiments Chapter 1 Continues With A Description Of The Context Of Discrete Choice Experiments Subsequently, The Research Problems And The Objectives Ofthis Dissertation Are Discussed The Chapter Concludes With An Outline Of The Organization Of This Dissertation 1 1 Positioning Of The Dissertation During This Century, Increasing Globalization And Technological Progress Has Forced Companies To Undergo Rapid And Dramatic Changes-For Some A Threat, For Others It Offers New Opportunities Companies Have To Survive In A Darwinian Marketplace Where The Principle Of Natural Selection Applies Marketplace Success Goes To Those Companies That Are Able To Produce Marketable Value, Le , Products And Services That Others Are Willing To Purchase (Kotler 1997) Every Company Must Be Engaged In New-Product Development To Create The New Products Customers Want Because Competitors Will Do Their Best To Supply Them Besides Offering Competitive Advantages, New Products Usually Lead To Sales Growth And Stability As Household Incomes Increase And Consumers Become More Selective, Fmns Need To Know How Consumers Respond To Different Features And Appeals Successful Products And Services Begin With A Thorough Understanding Of Consumer Needs And Wants Stated Otherwise, Companies Need To Know About Consumer Preferences To Manufacture Tailor-Made Products, Consumers Are Willing To Buy Binding:Paperback, PaperbackPublisher:SPRINGER NATUREPublication Date:1997-10-14Weight:0.65 lbsDimensions:0.47'' H x 9.31'' L x 6.13'' WNumber of Pages:173Language:English
Price: 58.51 USD
Location: USA
End Time: 2024-11-11T19:57:42.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Discrete Choice Experiments In Marketing: Use Of Priors In E...
Item Length: 9.3in
Item Height: 0.2in
Item Width: 6.1in
Author: Klaus Zwerina
Publication Name: Discrete Choice Experiments in Marketing : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement
Format: Trade Paperback
Language: English
Publisher: Physica-Verlag
Publication Year: 1997
Series: Contributions to Management Science Ser.
Type: Textbook
Item Weight: 11.8 Oz
Number of Pages: Xiii, 173 Pages
