Digital Strategies for Powerful Corporate Communications by Courtney Barnes (Eng

Description: Digital Strategies for Powerful Corporate Communications by Courtney Barnes, Paul A. Argenti Critical strategies for shifting the power of digital communications--now in the hands of customers, employees, journalists, and investors--back to the corporation FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In todays Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterdays news.Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion.International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms toManage brand identity andcompany reputationBuild a culture of engagementand transparencyTurn stakeholders into"company evangelists"Manage internal communications acrosstime zones and language barriersRecruit and retain the best talentDevelop compelling messages based oncustomer and investor needs and desiresArgenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players.This groundbreaking book will teach youhow to gain real, manageable control overyour organizations communications intodays virtual world. Back Cover A corporate survival guide for theWeb 2.0 World In a world where corporate reputations are made and broken on socialnetworking sites, and stray online rumors can send a stock plummeting,the speed of adaptation required is fiercer and more unrelenting than ever. Digital Strategies for Powerful Corporate Communications helps you deploythe full range of digital communications platforms available today andeffectively manage your relationship with stakeholders--on your terms. " Digital Strategies for Powerful Corporate Communications should berequired reading for corporate communicators and C-level executivesseeking to master their strategic grasp of this new world." --Bill Margaritis, VP of Corporate Communication andInvestor Relations, FedEx "Argenti and Barnes recognize the dialectic between control and credibility.Communicators need to inform the on-going conversationinstead of relying on messaging." --Richard Edelman, president and CEO, Edelman "This is the definitive handbook for digital communications executives." --Scott Monty, Global Digital Communications, Ford Motor Company "A sweeping overview of the rapidly changing landscape for corporatecommunications. It presents a compendium of case studies to make its casefor the best and smartest approaches for tackling social media." --Laurel Touby, founder and senior vice president, mediabistro.com Author Biography Over the past twenty-five years Professor Paul A. Argenti (Hanover, NH) has provided management, leadership, and corporate communication consulting and training for over 100 corporations and non-profit organizations around the world. His clients cover a broad range including Sony, Nokia, General Electric, and Novartis. He is currently Professor of Corporate Communication, Tuck School of Business. Argenti has taught management and corporate communication starting in 1977 at the Harvard Business School, from 1979-81 at the Columbia Business School and since 1981 as a faculty member at Dartmouths Tuck School of Business, which is one of the most highly rated and prestigious business schools in the world. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics in Finland, Erasmus University in the Netherlands, Columbia and London Business Schools Global EMBA program, and Singapore Management University. He currently serves as Faculty Director for the Tucks Leadership and Strategic Impact program. His most recent books include: Strategic Corporate Communication, published by McGraw-Hill and The Fast Forward MBA Pocket Reference (second edition), which was released through Wiley. His is the author of articles for both academic and managerial journals such as the Harvard Business Review, Sloan Management Review, Leader to Leader, and California Management Review.Courtney M. Barnes is cofounder and principal member of Think Communications, LLC. She is also the editor of PR News and an active contributor to magazines and journals serving the business community. Barnes lives in New York City. Table of Contents 1: An Introduction to the New Business Environment 2: Digital Communications Platforms Redefine Corporate Reputation 3: Global Internal Communications Via the Information Superhighway 4: Employee Engagement through Digital Interactions5: Communication in a New Era of Talent Management6: Rebranding Customer Relationship Management7: Demystifying Digital Media Relations8: Crisis Management in a Virtual World9: Promoting CSR & Sustainability Efforts Online10: Measuring the Impact of Online Influencers Details ISBN0071606025 Short Title DIGITAL STRATEGIES FOR POWERFU Language English ISBN-10 0071606025 ISBN-13 9780071606028 Media Book Format Hardcover DEWEY 658.45 Year 2009 Imprint McGraw-Hill Professional Country of Publication United States Author Paul A. Argenti Series Business Books UK Release Date 2009-10-16 AU Release Date 2009-10-16 NZ Release Date 2009-10-16 US Release Date 2009-10-16 Pages 272 Publisher McGraw-Hill Education - Europe Publication Date 2009-10-16 Audience Professional & Vocational Illustrations 0 Illustrations We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:20535141;

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