Digital Luxury: Transforming Brands and Consumer Experiences by Wided Batat (Eng

Description: Digital Luxury by Wided Batat The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. Table of Contents IntroductionPart OneChapter 1: What does digital luxury experience stand for?Chapter 2: A new digital marketing strategy for luxury experience designChapter 3: Connecting with digital natives and sharing luxury experiences on social mediaPart TwoChapter 4: Immersive digital luxury experiencesChapter 5: Connected digital luxury experiencesChapter 6: Playful digital luxury experiencesChapter 7: Humanized digital luxury experiencesChapter 8: Prototyped digital luxury experiencesPart ThreeChapter 9: Switch to the experiential marketing mix (7Es) & design the ultimate digital luxuryChapter 10: From big data to immersive smart data insights into digital luxury experienceChapter 11: Phygital luxury consumption experiences: a new paradigmConclusion Details ISBN1526458942 Author Wided Batat Year 2019 ISBN-10 1526458942 ISBN-13 9781526458940 Format Paperback Subtitle Transforming Brands and Consumer Experiences Place of Publication London Country of Publication United Kingdom DEWEY 658.8 Pages 280 Publication Date 2019-05-27 Short Title Digital Luxury Language English UK Release Date 2019-05-27 NZ Release Date 2019-05-27 Affiliation Indiana State University, USA Position Consultant in Anaesthesia and Pain Medicine Qualifications BSc, MSc, PGDip, CertEdFE, RN, RNT, FHEA Alternative 9781526458933 Audience Tertiary & Higher Education Publisher Sage Publications Ltd Imprint Sage Publications Ltd AU Release Date 2019-05-26 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134575801;

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