Description: FREE SHIPPING UK WIDE Digital Luxury by Wided Batat The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. Table of Contents IntroductionPart OneChapter 1: What does digital luxury experience stand for?Chapter 2: A new digital marketing strategy for luxury experience designChapter 3: Connecting with digital natives and sharing luxury experiences on social mediaPart TwoChapter 4: Immersive digital luxury experiencesChapter 5: Connected digital luxury experiencesChapter 6: Playful digital luxury experiencesChapter 7: Humanized digital luxury experiencesChapter 8: Prototyped digital luxury experiencesPart ThreeChapter 9: Switch to the experiential marketing mix (7Es) & design the ultimate digital luxuryChapter 10: From big data to immersive smart data insights into digital luxury experienceChapter 11: Phygital luxury consumption experiences: a new paradigmConclusion Details ISBN1526458934 Author Wided Batat Year 2019 ISBN-10 1526458934 ISBN-13 9781526458933 Format Hardcover Subtitle Transforming Brands and Consumer Experiences Place of Publication London Country of Publication United Kingdom DEWEY 658.8 Pages 280 Publication Date 2019-05-27 Short Title Digital Luxury Language English UK Release Date 2019-05-27 AU Release Date 2019-05-27 NZ Release Date 2019-05-27 Edited by Lorraine Joomun Birth 1962 Affiliation Consultant Cardiologist, Golden Jubilee National Hospital, Glasgow, UK Position Reader in International Commercial Law Qualifications BSc, MSc, PGDip, CertEdFE, RN, RNT, FHEA Alternative 9781526458940 Audience Tertiary & Higher Education Publisher Sage Publications Ltd Imprint Sage Publications Ltd We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:134575800;
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ISBN-13: 9781526458933
Book Title: Digital Luxury
Item Height: 242 mm
Item Width: 170 mm
Author: Wided Batat
Publication Name: Digital Luxury: Transforming Brands and Consumer Experiences
Format: Hardcover
Language: English
Publisher: SAGE Publications LTD
Subject: Marketing, Business
Publication Year: 2019
Type: Textbook
Item Weight: 630 g
Number of Pages: 280 Pages
