Different: Escaping the Competitive Herd by Youngme Moon (English) Paperback Boo

Description: Different by Youngme Moon "Standing out in a world where conformity reigns but exceptions rule"--t.p. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Through Youngme Moons unique voice, storytelling ability, wit and insight, Different breaks the mold. A business book with heart and soul that is like an intimate conversation with a friend who has thought deeply, uniquely, and idiosyncratically about the world and how it really works.What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In todays world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.Youngme Moon identifies the outliers, the mavericks, the iconoclasts-the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling.Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive andmeaningfullydifferent-to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule. Author Biography Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBSs most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moons research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review. Review "...to give a bullet-point summation of takeaways is to deny the real value of this lovely book."--Harvard Business Review Review Quote "...to give a bullet-point summation of takeaways is to deny the real value of this lovely book."-- Harvard Business Review From the Hardcover edition. Details ISBN030746086X Author Youngme Moon Short Title DIFFERENT Language English ISBN-10 030746086X ISBN-13 9780307460868 Media Book Format Paperback DEWEY 658.8 Year 2011 Subtitle Escaping the Competitive Herd Place of Publication New York Country of Publication United States Illustrator Lynn Carruthers Imprint Crown Publishing Group, Division of Random House Inc UK Release Date 2011-09-06 Publication Date 2011-09-06 AU Release Date 2011-09-06 NZ Release Date 2011-09-06 US Release Date 2011-09-06 Pages 288 Publisher Random House USA Inc Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:141687834;

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