Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Different: Escaping The Competitive HerdISBN13:9780307460868ISBN10:030746086XAuthor:Moon, Youngme (Author)Description:What If Working Like Crazy To Beat The Competition Did Exactly The Opposite, Making You Mediocre And More Like The Competition? In Today's World Of Overabundant Consumer Choices And Superfluous Apps, Upgrades, Add-Ons, And Features, Brands Have Become Nearly Identical, As Their Efforts To Outdo One Another Have Pushed Them Into A Dizzying Herd Of Indistinct Options Youngme Moon Identifies The Outliers, The Mavericks, The Iconoclasts--The Players Who Have Thoughtfully Rejected Orthodoxy In Favor Of An Approach That Is More Adventurous Some Are Even Hostile, Almost Daring You To Buy What They Are Selling Using Her Original Research On Companies Such As Ikea And Google, Moon Will Inspire You To Be Counterintuitive And Meaningfully Different--To Rethink Your Business Strategy, To Stop Conforming And Start Deviating, To Stop Emulating And Start Innovating Because To Stand Out You Must Become The Exception, Not The Rule Binding:Paperback, PaperbackPublisher:CROWN PUB INCPublication Date:2011-09-06Weight:0.48 lbsDimensions:0.63'' H x 7.98'' L x 5.31'' WNumber of Pages:268Language:English
Price: 15.69 USD
Location: USA
End Time: 2025-02-03T12:25:40.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Book Title: Different : Escaping the Competitive Herd
Number of Pages: 288 Pages
Language: English
Publisher: Crown Publishing Group, T.H.E.
Topic: Marketing / General, Entrepreneurship, Motivational, Commerce
Publication Year: 2011
Item Height: 0.6 in
Genre: Business & Economics
Item Weight: 8 Oz
Item Length: 8 in
Author: Youngme Moon
Item Width: 5.1 in
Format: Trade Paperback
