Description: Develop Your Pr Skills : Get the Competitive Edge, Think Strategically, Learn to Use Social Networks, Paperback by Laville, Lucy; Richardson, Neil, ISBN 0749459700, ISBN-13 9780749459703, Like New Used, Free shipping in the US Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
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Book Title: Develop Your Pr Skills : Get the Competitive Edge, Think Strategi
Number of Pages: 176 Pages
Language: English
Publication Name: Develop Your PR Skills
Publisher: Kogan Page, The Limited
Item Height: 0.5 in
Subject: Business Communication / General, Careers / General, Public Relations
Publication Year: 2010
Item Weight: 8 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 8.5 in
Author: Neil Richardson, Lucy Laville
Item Width: 5.5 in
Series: Creating Success Ser.
Format: Trade Paperback
