Description: Data Skills for Media Professionals : A Basic Guide, Paperback by Blake, Ken; Reineke, Jason, ISBN 1119118964, ISBN-13 9781119118961, Brand New, Free shipping in the US Data Skills for Media Professionals teaches key aspects of data analysis, interactive data visualization and online map-making through an introduction to Google Drive, Google Sheets, and Google my Maps, all free, highly intuitive, platform-agnostic tools available to any reader with a computer and a web connection. Delegating the math and design work to these apps leaves readers free to consider what questions to ask, how to ask them, and how to evaluate and communicate the answers. Although focused on Google apps, th draws upon complementary aspects of the free QGIS geographic information system, the free XLMiner Analysis ToolPak Add-on for Google Sheets, and Microsoft Excel. Worked examples rely on frequently updated data from the . Bureau of Labor Statistics, the Federal Election Commission, the . Environmental Protection Agency's Toxics Release Inventory, and other federal sources, giving readers the option of immediately applying what they learn to current data they can localize to any area in the United States. Th covers basic data analysis; data visualization; making online maps; Microsoft Excel and pivot tables; matching records with Excel's VLOOKUP function; basic descriptive and inferential statistics; and other functions, tools and techniques. Serves as a supplemental text for adding data skills instruction to courses in beginning or advanced writing and reporting Features computer screen captures that illustrate each step Offers datasets from a companion web page to help students implement the techniques themselves Shows realistic examples that illustrate how to perform each technique and how to use it on the job.
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Book Title: Data Skills for Media Professionals : A Basic Guide
Number of Pages: 224 Pages
Language: English
Publication Name: Data Skills for Media Professionals : a Basic Guide
Publisher: Wiley & Sons, Incorporated, John
Subject: Journalism, Industries / Media & Communications, Databases / General
Publication Year: 2019
Item Height: 0.5 in
Type: Textbook
Item Weight: 10.4 Oz
Item Length: 9 in
Author: Ken Blake, Jason Reineke
Subject Area: Computers, Language Arts & Disciplines, Business & Economics
Item Width: 6 in
Format: Trade Paperback
