Description: Customer Loyality in Third Party Logistics Relationships : Findings from Studies in Germany And The USA, Paperback by Cahill, David L., ISBN 3790819034, ISBN-13 9783790819038, Brand New, Free P&P in the UK To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
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Book Title: Customer Loyality in Third Party Logistics Relationships : Findin
Number of Pages: 309 Pages
Language: English
Publication Name: Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA
Publisher: Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
Publication Year: 2006
Subject: Management, Marketing
Item Height: 235 mm
Item Weight: 498 g
Type: Textbook
Author: David L. Cahill
Series: Contributions to Management Science
Item Width: 155 mm
Format: Paperback
