Customer Engagement Officer (CEO): Content Marketing and the Realities of Execut

Description: Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging by Mark Hillary Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they dont have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as content marketing - or ghost-blogging for CEOs. Mark uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Based on years of personal experience, Mark outlines what works and doesnt work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what we used to call the news and therefore are more important than ever. FORMAT Paperback LANGUAGE English CONDITION Brand New Long Description Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they dont have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as content marketing - or ghost-blogging for CEOs. Mark uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Based on years of personal experience, Mark outlines what works and doesnt work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what we used to call the news and therefore are more important than ever. Details ISBN1326185381 Publisher Lulu.com Year 2015 ISBN-10 1326185381 ISBN-13 9781326185381 Publication Date 2015-02-18 Author Mark Hillary Short Title CUSTOMER ENGAGEMENT OFFICER (C Language English Media Book Format Paperback Imprint Lulu.com Place of Publication London Country of Publication United Kingdom Illustrations black & white illustrations Pages 155 Subtitle Content Marketing and the Realities of Executive Blogging UK Release Date 2015-02-18 AU Release Date 2015-02-18 NZ Release Date 2015-02-18 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:101927971;

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