Description: Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don't have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as 'content marketing' - or ghost-blogging for CEOs. Mark uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Based on years of personal experience, Mark outlines what works and doesn't work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what we used to call 'the news' and therefore are more important than ever.
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EAN: 9781326185381
UPC: 9781326185381
ISBN: 9781326185381
MPN: N/A
Book Title: Customer Engagement Officer (CEO): Content Marketi
Item Length: 21 cm
Item Weight: 0.2 kg
Publisher: Lulu.Com
Publication Year: 2015
Subject: Engineering & Technology
Item Height: 210 mm
Number of Pages: 155 Pages
Language: English
Publication Name: Customer Engagement Officer (Ceo) : Content Marketing and the Realities of Executive Blogging
Type: Textbook
Author: Mark Hillary
Item Width: 148 mm
Format: Paperback
