Description: What makes Liz Taylor's face worth more selling perfume than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacket with Bjorn Borg's name on it? Hardly their skill at blending scent, mixing soft drinks or designing clothes. Rather it is the image that they project and their power as brand names which are in demand as never before. Fame is the primary product of the 1990s, manufactured and exploited with all the precision of an exact science. Used to sell anything from cars to sunglasses, it has become the most valuable and most perishable of commodities. Cult Heroes is a skeptical and informative survey of a remarkable phenomenon that is transforming everything it touches, from sport to fashion. It explains the strange affair of the brand name skyscraper, and probes the message of Ralph Lauren, offering a highly original interpretation of the meaning of celebrity.
Price: 5.9 USD
Location: Los Angeles, California
End Time: 2025-01-24T04:16:12.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Cult HEROS : How to Be Famous more than Fifteen Minutes: Seen from Within
Item Length: 7.8in.
Item Height: 0.5in.
Item Width: 7.7in.
Author: Deyan Sudjic
Format: Trade Paperback
Language: English
Topic: Rich & Famous, Popular Culture, Advertising & Promotion
Publisher: Norton & Company, Incorporated, w. w.
Publication Year: 1990
Genre: Biography & Autobiography, Business & Economics, Social Science
Item Weight: 14 Oz
Number of Pages: 160 Pages
