Description: Cross Cultural Issues in Consumer Science and Consumer Psychology Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Current Perspectives and Future Directions Author(s): Hester van Herk, Carlos J. Torelli Format: Hardback Publisher: Springer International Publishing AG, Switzerland Imprint: Springer International Publishing AG ISBN-13: 9783319650906, 978-3319650906 Synopsis This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
Price: 88.83 GBP
Location: Aldershot
End Time: 2024-12-12T09:00:08.000Z
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Book Title: Cross Cultural Issues in Consumer Science and Consumer Psychology
Number of Pages: 218 Pages
Language: English
Publication Name: Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions
Publisher: Springer International Publishing A&G
Publication Year: 2017
Subject: Business
Item Height: 235 mm
Item Weight: 4675 g
Type: Textbook
Author: Carlos J. Torelli, Hester Van Herk
Subject Area: Consumerism, Social Psychology, Experimental Psychology, Personality Psychology
Item Width: 155 mm
Format: Hardcover
