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Corporate Social Responsibility und Marketing - 9783658077617

Description: Corporate Social Responsibility und Marketing Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Eine Einfuhrung in das Transformative Marketing in Theorie und Praxis Author(s): Marcel Stierl, Arved Luth Format: Paperback Language: German Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Germany Imprint: Springer Gabler ISBN-13: 9783658077617, 978-3658077617 Synopsis Zur praktischen Umsetzung von Corporate Social Resonsibility (CSR) stellen Marcel Stierl und Arved Luth erstmals das Konzept des transformativen Marketing vor und erganzen es mit Tools aus der Beratungspraxis. Konkrete Instrumente und Fallbeispiele erleichtern eine Umsetzung von CSR in die Unternehmenspraxis. CSR ins Marketing zu integrieren, bedeutet die eigene Geschaftstatigkeit oekonomisch, oekologisch und sozial weiterzuentwickeln und sich gegenuber seinen Stakeholdern entsprechend zu positionieren. Zusatzlich sollten Stakeholder zu nachhaltigen Verhaltensweisen informiert und animiert werden.

Price: 10.61 GBP

Location: Aldershot

End Time: 2024-10-07T08:25:48.000Z

Shipping Cost: 21.6 GBP

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Corporate Social Responsibility und Marketing - 9783658077617

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Book Title: Corporate Social Responsibility und Marketing

Item Height: 210 mm

Item Width: 148 mm

Series: Essentials

Author: Arved Luth, Marcel Stierl

Publication Name: Corporate Social Responsibility Und Marketing: Eine Einfuhrung in Das Transformative Marketing in Theorie Und Praxis

Format: Paperback

Language: German

Publisher: Springer Gabler

Subject: Management, Marketing, Business

Publication Year: 2014

Type: Textbook

Item Weight: 100 g

Number of Pages: 55 Pages

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