Description: Corporate Communication : Strategic Adaptation for Global Practice, Paperback by Goodman, Michael B.; Hirsch, Peter B., ISBN 1433106213, ISBN-13 9781433106217, Like New Used, Free shipping in the US The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society’s response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today’s global economy. Designed for the advanced student of corporate communication, th contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.
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Book Title: Corporate Communication : Strategic Adaptation for Global Practic
Number of Pages: 260 Pages
Publication Name: Corporate Communication : Strategic Adaptation for Global Practice
Language: English
Publisher: Lang A&G International Academic Publishers, Peter
Publication Year: 2010
Subject: Intergovernmental Organizations, Economic History, Public Relations, Education, Management, Telecommunications
Features: New Edition
Type: Textbook
Item Weight: 18 Oz
Subject Area: Political Science, Technology & Engineering, Business & Economics
Item Length: 9.1 in
Author: Michael B. Goodman, Peter B. Hirsch
Item Width: 6.3 in
Format: Trade Paperback
