Description: Corporate Communication : Critical Business Asset for Strategic Global Change, Paperback by Goodman, Michael B.; Hirsch, Peter B., ISBN 1433119250, ISBN-13 9781433119255, Like New Used, Free P&P in the UK This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
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Book Title: Corporate Communication : Critical Business Asset for Strategic G
Number of Pages: 229 Pages
Language: English
Publication Name: Corporate Communication: Critical Business Asset for Strategic Global Change
Publisher: Peter Lang
Publication Year: 2014
Subject: Marketing
Item Height: 255 mm
Item Weight: 470 g
Type: Textbook
Author: Michael Goodman, Peter B. Hirsch
Item Width: 180 mm
Format: Paperback
