Corporate Communication: A Guide to Theory and Practice by Joep P. Cornelissen (

Description: Corporate Communication by Joep P. Cornelissen Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been fully updated to include:* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams * the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the metaverse and alongside consideration of popular newer social media such as TikTok* the increasing focus on sustainability and the United Nations Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communicationNew case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University. Author Biography Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012). Table of Contents Introduction to Corporate CommunicationDefining Corporate CommunicationCorporate Communication in Contemporary OrganizationsCorporate Communication in a Changing Media EnvironmentConceptual FoundationsStakeholder Management and CommunicationCorporate Identity, Branding and Corporate ReputationCorporate Communication in PracticeCommunication Strategy and Strategic PlanningResearch and MeasurementSpecialist Areas in Corporate CommunicationMedia RelationsEmployee CommunicationIssues ManagementCrisis CommunicationLeadership and Change CommunicationCorporate Social Responsibility (CSR) and Community Relations Details ISBN1529600030 Year 2023 Edition 7th ISBN-13 9781529600032 Format Hardcover Subtitle A Guide to Theory and Practice Place of Publication London Country of Publication United Kingdom NZ Release Date 2023-11-11 Language English ISBN-10 1529600030 Edition Description 7th Revised edition Replaces 9781526491985 Alternative 9781529600025 Audience Tertiary & Higher Education Pages 360 DEWEY 658.45 Publication Date 2023-10-27 UK Release Date 2023-10-27 Publisher Sage Publications Ltd Imprint Sage Publications Ltd AU Release Date 2023-10-26 Author Joep P. Cornelissen We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:151321171;

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