Cane Creek

Corporate Communication : A Guide to Theory and Practice by Joep P. Cornelissen

Description: Corporate Communication : A Guide to Theory and Practice by Joep P. Cornelissen Condition of textbook is Authentic, Good with minimal wear to covers. Clean Pages, no marks or writing Ships Secure USPS Ground for Free 1 day Shipping Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQ’s for lecturers.Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Price: 50 USD

Location: West Chester, Pennsylvania

End Time: 2024-12-16T19:55:25.000Z

Shipping Cost: 0 USD

Product Images

Corporate Communication : A Guide to Theory and Practice by Joep P. CornelissenCorporate Communication : A Guide to Theory and Practice by Joep P. Cornelissen

Item Specifics

All returns accepted: ReturnsNotAccepted

Number of Pages: 336 Pages

Language: English

Publication Name: Corporate Communication : a Guide to Theory and Practice

Publisher: SAGE Publications, The Limited

Subject: Business Communication / General, Public Relations, Management

Publication Year: 2017

Item Height: 0.8 in

Item Weight: 20 Oz

Type: Textbook

Author: Joep P. Cornelissen

Subject Area: Business & Economics

Item Length: 9.5 in

Item Width: 6.7 in

Format: Trade Paperback

Recommended

Corporate Communication - Paperback By Argenti, Paul A - GOOD
Corporate Communication - Paperback By Argenti, Paul A - GOOD

$4.94

View Details
Pantone Guide to Communicating With Color - Paperback - GOOD
Pantone Guide to Communicating With Color - Paperback - GOOD

$4.78

View Details
Managing Corporate Social Responsibility: A Communication Approach by Coombs, W
Managing Corporate Social Responsibility: A Communication Approach by Coombs, W

$12.92

View Details
Corporate Media and the Threat to Democracy (Open Media Series) - GOOD
Corporate Media and the Threat to Democracy (Open Media Series) - GOOD

$4.49

View Details
Corporate Communication
Corporate Communication

$96.47

View Details
CORPORATE COMMUNICATION: STRATEGIC ADAPTATION FOR GLOBAL By Michael B. Goodman
CORPORATE COMMUNICATION: STRATEGIC ADAPTATION FOR GLOBAL By Michael B. Goodman

$20.95

View Details
Corporate Communication: A Guide to - Paperback, by Cornelissen Joep - New h
Corporate Communication: A Guide to - Paperback, by Cornelissen Joep - New h

$42.49

View Details
Corporate Communications Writing - Paperback By Penning, Dr  Timothy - GOOD
Corporate Communications Writing - Paperback By Penning, Dr Timothy - GOOD

$11.17

View Details
HBR Guide to Building Your Business Case (HBR Guide Series) - Paperback - GOOD
HBR Guide to Building Your Business Case (HBR Guide Series) - Paperback - GOOD

$4.39

View Details
Corporate Communication Paperback Paul A. Argenti
Corporate Communication Paperback Paul A. Argenti

$6.18

View Details