Cane Creek

Corporate Communication : A Guide to Theory and Practice by Joep P. Cornelissen

Description: Corporate Communication : A Guide to Theory and Practice by Joep P. Cornelissen Condition of textbook is Authentic, Good with minimal wear to covers. Clean Pages, no marks or writing Ships Secure USPS Ground for Free 1 day Shipping Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQ’s for lecturers.Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Price: 50 USD

Location: West Chester, Pennsylvania

End Time: 2024-12-16T19:55:25.000Z

Shipping Cost: 0 USD

Product Images

Corporate Communication : A Guide to Theory and Practice by Joep P. CornelissenCorporate Communication : A Guide to Theory and Practice by Joep P. Cornelissen

Item Specifics

All returns accepted: ReturnsNotAccepted

Number of Pages: 336 Pages

Language: English

Publication Name: Corporate Communication : a Guide to Theory and Practice

Publisher: SAGE Publications, The Limited

Subject: Business Communication / General, Public Relations, Management

Publication Year: 2017

Item Height: 0.8 in

Item Weight: 20 Oz

Type: Textbook

Author: Joep P. Cornelissen

Subject Area: Business & Economics

Item Length: 9.5 in

Item Width: 6.7 in

Format: Trade Paperback

Recommended

Corporate Communication Argenti, Paul paperback Used - Very Good
Corporate Communication Argenti, Paul paperback Used - Very Good

$6.99

View Details
Corporate Communications: Theory and Practice - Paperback - GOOD
Corporate Communications: Theory and Practice - Paperback - GOOD

$5.81

View Details
Corporate Communication: A Guide to Theory and Practice - Paperback - VERY GOOD
Corporate Communication: A Guide to Theory and Practice - Paperback - VERY GOOD

$7.83

View Details
Corporate Communication - Paperback By Argenti, Paul - VERY GOOD
Corporate Communication - Paperback By Argenti, Paul - VERY GOOD

$4.39

View Details
Corporate Communication Theory and Practice Paperback Book Michael B Goodman
Corporate Communication Theory and Practice Paperback Book Michael B Goodman

$17.99

View Details
Corporate Communication - Paperback By Argenti, Paul - GOOD
Corporate Communication - Paperback By Argenti, Paul - GOOD

$4.39

View Details
EATON CORPORATION 58801-441 COMMUNICATION ADAPTOR MODULE STOCK B-1513
EATON CORPORATION 58801-441 COMMUNICATION ADAPTOR MODULE STOCK B-1513

$395.00

View Details
Corporate Media and the Threat to Democracy (Open Media Series) - GOOD
Corporate Media and the Threat to Democracy (Open Media Series) - GOOD

$4.49

View Details
Radio Shack Understanding Data Communications Book Tandy Corporation
Radio Shack Understanding Data Communications Book Tandy Corporation

$13.99

View Details
Country Living Gardener The Tranquil Garden: Creating Peaceful Spa - VERY GOOD
Country Living Gardener The Tranquil Garden: Creating Peaceful Spa - VERY GOOD

$3.59

View Details