Cane Creek

Corporate Communication : A Guide to Theory and Practice by Joep P. Cornelissen

Description: Corporate Communication : A Guide to Theory and Practice by Joep P. Cornelissen Condition of textbook is Authentic, Good with minimal wear to covers. Clean Pages, no marks or writing Ships Secure USPS Ground for Free 1 day Shipping Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQ’s for lecturers.Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Price: 50 USD

Location: West Chester, Pennsylvania

End Time: 2024-12-16T19:55:25.000Z

Shipping Cost: 0 USD

Product Images

Corporate Communication : A Guide to Theory and Practice by Joep P. CornelissenCorporate Communication : A Guide to Theory and Practice by Joep P. Cornelissen

Item Specifics

All returns accepted: ReturnsNotAccepted

Number of Pages: 336 Pages

Language: English

Publication Name: Corporate Communication : a Guide to Theory and Practice

Publisher: SAGE Publications, The Limited

Subject: Business Communication / General, Public Relations, Management

Publication Year: 2017

Item Height: 0.8 in

Item Weight: 20 Oz

Type: Textbook

Author: Joep P. Cornelissen

Subject Area: Business & Economics

Item Length: 9.5 in

Item Width: 6.7 in

Format: Trade Paperback

Recommended

Corporate Communication - Hardcover, by McDowell Marinchak Christina - Very Good
Corporate Communication - Hardcover, by McDowell Marinchak Christina - Very Good

$70.48

View Details
The Harvey Mackay Rolodex Network Builder - Paperback By MacKay, Harvey - GOOD
The Harvey Mackay Rolodex Network Builder - Paperback By MacKay, Harvey - GOOD

$4.39

View Details
Organizational Integrity: How to Apply the Wisdom of the Body to Dev - VERY GOOD
Organizational Integrity: How to Apply the Wisdom of the Body to Dev - VERY GOOD

$4.39

View Details
Corporate Communication Paperback Paul A. Argenti
Corporate Communication Paperback Paul A. Argenti

$6.18

View Details
Communications Technician
Communications Technician

$34.93

View Details
Country Living Gardener The Tranquil Garden: Creating Peaceful Spa - VERY GOOD
Country Living Gardener The Tranquil Garden: Creating Peaceful Spa - VERY GOOD

$3.59

View Details
Conquering Life's Stage Fright: Three Steps to Top Performance - VERY GOOD
Conquering Life's Stage Fright: Three Steps to Top Performance - VERY GOOD

$4.37

View Details
The Corporate Minutes Book: A Legal Guide to Taking Care of Corpor - VERY GOOD
The Corporate Minutes Book: A Legal Guide to Taking Care of Corpor - VERY GOOD

$4.39

View Details
CORPORATE COMMUNICATION: A GUIDE TO THEORY AND PRACTICE By Joep P. Cornelissen
CORPORATE COMMUNICATION: A GUIDE TO THEORY AND PRACTICE By Joep P. Cornelissen

$69.95

View Details
Corporate Communication 7th Edition by Paul A Argenti (2015, Paperback, Revised)
Corporate Communication 7th Edition by Paul A Argenti (2015, Paperback, Revised)

$79.95

View Details