Description: Copycats by Oded Shenkar Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description In the business world, imitation gets a bad rap. We see imitating firms as me too players, forced to copy because they have nothing original to offer. This book reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation. It shows how savvy imitators generate huge profits. Publisher Description In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: How to select the right model to imitate How to avoid oversimplification of a model Which imitation strategy to use How to prepare and execute an implementation planEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal. Author Biography Oded Shenkar is the Ford Motor Company Chair in Global Business Management and Professor of Management at the Fisher College of Business, The Ohio State University, where he heads the international business area. A top scholar in international strategy, he is also a prolific author, and his work has been cited in numerous publications, including the Wall Street Journal, the New York Times, and The Economist. Details ISBN 1422126730 ISBN-13 9781422126738 Title Copycats Author Oded Shenkar Format Hardcover Year 2010 Pages 256 Publisher Harvard Business Review Press GE_Item_ID:140429599; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 30.1 USD
Location: Fairfield, Ohio
End Time: 2025-02-08T04:25:44.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781422126738
Type: NA
Publication Name: NA
Book Title: Copycats : How Smart Companies Use Imitation to Gain a Strategic Edge
Number of Pages: 256 Pages
Language: English
Publisher: Harvard Business Review Press
Topic: Social Aspects, Decision-Making & Problem Solving, Commerce, General, Management, Strategic Planning
Publication Year: 2010
Item Height: 1 in
Genre: Technology & Engineering, Psychology, Business & Economics
Item Weight: 13 Oz
Author: Oded Shenkar
Item Length: 8.2 in
Item Width: 5.5 in
Format: Hardcover
