Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Convergence MarketingISBN13:9780470164938ISBN10:047016493XAuthor:Rosen, Richard (Author)Description:Offering A Common Language, Better Processes, And A Set Of Practical Tools, Convergence Marketing Is A Real-World Guide That Successfully Combines The Best Of Brand And Direct Into Something More Powerful And Effective Than Either Can Be On Its Own Convergence Marketing Offers The Kind Of Real-Time Accountability That Positions Marketing As A Vital And Effective Component Of Leadership's Overall Business Strategy Convergence Brings Brand And Direct Together With Respect To Both Disciplines, Within The Same Silos And It Offers The Necessary Tools And Processes That Deliver Better Results Our Global Market Demands Nothing Less Than This Fully Integrated Approach Convergence Marketing Is The Key To Shifting Marketing Communications Efforts From A Cost-Based To A Profit-Driven Model And Will Have Your Cfo Begging You To Spend More Money Binding:Hardcover, HardcoverPublisher:WILEYPublication Date:2009-02-03Weight:0.7 lbsDimensions:0.9'' H x 9'' L x 6.1'' WNumber of Pages:187Language:English
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Book Title: Convergence Marketing
Item Length: 9.1in
Item Height: 0.9in
Item Width: 6.2in
Author: Richard Rosen
Publication Name: Convergence Marketing : Combining Brand and Direct Marketing for Unprecedented Profits
Format: Hardcover
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2009
Type: Textbook
Item Weight: 13.6 Oz
Number of Pages: 208 Pages
