Description: Content Marketing Strategy : Harness the Power of Your Brand’s Voice, Hardcover by Rose, Robert, ISBN 1398611522, ISBN-13 9781398611528, Like New Used, Free shipping in the US Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. A business' content communicates everything to consumers. Content marketing is one of the most important external-facing pieces to the broader marketing strategy, but most businesses don't take a strategic approach to it. As the Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps brands transform through their approach to content marketing. In this book, he walks readers through a scalable, strategic approach to content marketing. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their approach to create broader business success. The chapters walk readers through stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Capital Group, Salesforce, Hilton Hotels and Adobe, th offers a new strategic model that will transform how you approach content marketing.
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Book Title: Content Marketing Strategy : Harness the Power of Your Brand’s Vo
Number of Pages: 224 Pages
Publication Name: Content Marketing Strategy : Harness the Power of Your Brand's Voice
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2023
Item Height: 0.9 in
Subject: Business Communication / General, Marketing / General, E-Commerce / Internet Marketing, International / Marketing, Business Writing
Type: Textbook
Item Weight: 20.1 Oz
Subject Area: Business & Economics
Item Length: 9.8 in
Author: Robert Rose
Item Width: 6.8 in
Format: Hardcover
