Description: Consumer Psychology : Theories & Applications, Paperback by Huang, Hazel H., ISBN 1473906989, ISBN-13 9781473906983, Brand New, Free shipping in the US Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
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Book Title: Consumer Psychology : Theories & Applications
Number of Pages: 376 Pages
Publication Name: Consumer Psychology : Theories and Applications
Language: English
Publisher: SAGE Publications, The Limited
Subject: Marketing / General, Consumer Behavior, Commerce, Industrial & Organizational Psychology
Publication Year: 2023
Item Weight: 22.6 Oz
Type: Textbook
Subject Area: Business & Economics, Psychology
Item Length: 9.1 in
Author: Hazel H. Huang
Item Width: 7.3 in
Format: Trade Paperback
