Consumer Psychology: Theories and Applications by Hazel H. Huang (English) Paper

Description: Consumer Psychology: Theories and Applications by Hazel H. Huang Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications.Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more.This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK. Table of Contents IntroductionConsumer KnowledgeConsumer Inference and EvaluationConsumer Implicit CognitionConsumer Development and SocialisationEmotions in Consumer BehaviourConsumer MotivationConsumer Identity - I Shop; Therefore, I amEnvironmental Psychology and Consumer BehaviourEvolutionary Psychology and Consumer BehaviourConsumer Well-BeingResearch Methods in Consumer Psychology Details ISBN1473906989 Author Hazel H. Huang Short Title Consumer Psychology Language English ISBN-10 1473906989 ISBN-13 9781473906983 Format Paperback Subtitle Theories and Applications Audience College/Higher Education Publisher SAGE Publications Ltd Imprint SAGE Publications Ltd Place of Publication London Country of Publication United Kingdom Year 2023 Publication Date 2023-12-29 NZ Release Date 2023-12-29 UK Release Date 2023-12-29 Pages 376 AU Release Date 2023-04-02 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160679892;

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