Description: This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Price: 48.61 AUD
Location: Hillsdale, NSW
End Time: 2025-01-10T04:10:12.000Z
Shipping Cost: 31.59 AUD
Product Images
![Consumer Psychology: A Study Guide to Qualitative Research Methods [Paperback]](https://i.ebayimg.com/00/s/NTAwWDM1Mw==/z/j~AAAOSwjK5mtvaK/$_1.JPG?set_id=8800005007 "Consumer Psychology: A Study Guide to Qualitative Research Methods [Paperback]")
![Consumer Psychology: A Study Guide to Qualitative Research Methods [Paperback]](https://i.ebayimg.com/00/s/NTAwWDM1Mw==/z/JxQAAOSwKmNmtvaK/$_1.JPG?set_id=8800005007 "Consumer Psychology: A Study Guide to Qualitative Research Methods [Paperback]")
Item Specifics
Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 60 Days
Return policy details:
EAN: 9783847407720
UPC: 9783847407720
ISBN: 9783847407720
MPN: N/A
Book Title: Consumer Psychology: A Study Guide to Qualitative
Item Length: 21.6 cm
Number of Pages: 166 Pages
Language: English
Publication Name: Consumer Psychology: a Study Guide to Qualitative Research Methods
Publisher: Verlag Barbara Budrich
Publication Year: 2016
Item Height: 210 mm
Item Weight: 249 g
Type: Textbook
Author: Jessica Schwarzenbach, Prof. Paul M.W. Hackett, Uta Maria Jurgens
Subject Area: Experimental Psychology
Item Width: 148 mm
Format: Paperback
