Description: Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technology-Enabled Sales Mechanisms, Hardcover by Netessine, Serguei (EDT); Tang, Christopher S. (EDT), ISBN 0387980180, ISBN-13 9780387980188, Brand New, Free P&P in the UK This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. Th looks at new selling techniques designed to reach the consumer.
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Book Title: Consumer-Driven Demand and Operations Management Models : A Syste
Number of Pages: 488 Pages
Language: English
Publication Name: Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Publisher: Springer-Verlag New York Inc.
Publication Year: 2009
Subject: Computer Science, Management, Marketing, Business
Item Height: 235 mm
Item Weight: 928 g
Type: Textbook
Author: Serguei Netessine, Christopher S. Tang
Subject Area: Data Analysis
Series: International Series in Operations Research & Management Science
Item Width: 155 mm
Format: Hardcover
