Description: Consumer-Driven Demand and Operations Management Models Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). A Systematic Study of Information-Technology-Enabled Sales Mechanisms Author(s): Serguei Netessine, Christopher S. Tang Format: Paperback Publisher: Springer-Verlag New York Inc., United States Imprint: Springer-Verlag New York Inc. ISBN-13: 9781489983695, 978-1489983695 Synopsis To compete in today's volatile market with rapidly changing consumer tastes and erce competition, companies in the manufacturing and service industries are - ploying new mechanisms to increase sales, market shares, and pro ts. As an - fective mechanism to segment a market comprising of consumers with different needs, preferences, and willingness-to-pay, many rms have used product (or s- vice) variety with different price points to serve different segments of the market, see Ho [tel]. Ideally, the price of each of these products (or services) targets a particular segment of customers. For example, airlines often use different terms of sales (refundable/non-refundable, upgradable/non-upgradable, direct/connecting ight, etc. ) to sell economy class tickets at different prices. Likewise, retailers - ten sell the same product at different prices in different channels (company's own web site, dealers' web sites, or company's physical stores) or at different times (- fore, during, and after the selling season), see Talluri and van Ryzin [tel]. Ample academic literature in Operations Management and other areas considered these strategies. However, as consumers become more knowledgeable about the product, pricing, organizational and operational policies that the companies deploy for pr- ucts and services, their purchasing begins to change dramatically. In the academic Operations Management literature, consumer demand is often assumedtobe exogenous so that demand functions are usually modeled as well de- ned and exogenously speci ed functions of price and/or other product attributes such as quality.
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Book Title: Consumer-Driven Demand and Operations Management Models
Number of Pages: 488 Pages
Publication Name: Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Language: English
Publisher: Springer-Verlag New York Inc.
Item Height: 235 mm
Subject: Computer Science, Management, Marketing, Business
Publication Year: 2014
Type: Textbook
Item Weight: 777 g
Subject Area: Data Analysis
Author: Christopher S. Tang, Serguei Netessine
Item Width: 155 mm
Series: International Series in Operations Research & Management Science
Format: Paperback
