Concept Marketing For Communities: Capitalizing On Underutilized Resources ...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Concept Marketing For Communities: Capitalizing On Underutilized Resources To Generate Growth And DevelopmentISBN13:9780275967987ISBN10:0275967980Author:Phillips, Rhonda (Author)Description:Exceptional Communities Possessing A Definitive Sense Of Place, The Cities And Towns Presented In This Book Have Created Or Re-Created A Style, Ambience, Or Character That Transcends The Ordinary And Is Used As The Basis For Community Economic Development Adapting The Idea Of Concept Marketing, These Communities Have Found A Niche Or Specialty To Create Community Recognition And Serve As A Basis For Garnering External Investment, Tourism, And Other Revenue-Generating Events This Book Examines The Use Of Popular And Corporate Culture, Retail Establishments, Historical Tradition, And Surrealism In Community Concept Marketing And Profiles Examples Of Communities From A Diverse Array Of Contexts And Geographical Settings Bellows Falls, Vt, For Instance, A Once-Depressed Former Milltown Has Transformed Itself To A Vibrant Community Through An Arts Integrated Development Strategy, While Austin, Mn, The Home Of Hormel Foods, Has Drawn On The Town's Corporate Culture With The Opening Of A New Spam Museum Manchester, Vt, Taking A Retail Approach, Has Become A Designer Outlet Mecca, And Walnut, Ia, The State's Antique City Cape May, Nj, Has Restored Its Historic Properties And Successfully Marketed Itself As A Seaside Resort, While Holland, Mi, Exemplifies The Surreal Approach, Marketing Itself As A Dutch Town Considering These And Other Uniquely Marketed Communities, This Book Examines The Elements Necessary For A Successful Concept Marketing Strategy To Community Economic Development Binding:Hardcover, HardcoverPublisher:PraegerPublication Date:2002-05-30Weight:0.91 lbsDimensions:0.74'' H x 9.52'' L x 6.06'' WNumber of Pages:184Language:English

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End Time: 2025-02-03T16:24:13.000Z

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