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Release Year: 2005
Book Title: Competitive Strategy for Media Firms: Strategic and Brand Mana...
Number of Pages: 384 Pages
Publication Name: Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets
Language: English
Publisher: Routledge
Publication Year: 2006
Item Height: 0.7 in
Subject: Consumer Guides, Communication Studies, Media Studies, Marketing / Research
Item Weight: 16 Oz
Type: Textbook
Author: Sylvia M. Chan-Olmsted
Subject Area: Référence, Language Arts & Disciplines, Social Science, Business & Economics
Item Length: 6.1 in
Item Width: 9.2 in
Series: Routledge Communication Ser.
Format: Uk-B Format Paperback
