Description: Competitive Identity : The New Brand Management for Nations, Cities and Regions, Hardcover by Anholt, Simon, ISBN 0230500285, ISBN-13 9780230500280, Brand New, Free shipping in the US "Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.
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End Time: 2024-12-29T12:32:17.000Z
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Book Title: Competitive Identity : The New Brand Management for Nations, Citi
Author: Anholt, Simon
Language: english
