Description: About this productProduct InformationCommunication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately. Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect(R) is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: - SmartBook(R) - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. - Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. - Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. - The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http: //www.mheducation.com/highered/platforms/connect/training-support-students.htmlProduct IdentifiersPublisherMcGraw-HillISBN-100078036917ISBN-139780078036910eBay Product ID (ePID)169844126Product Key FeaturesAuthorJoann KEYTONPublication NameCommunication Research: Asking Questions, Finding AnswersFormatHardcoverLanguageEnglishPublication Year2014TypeTextbookNumber of Pages432 PagesDimensionsItem Length9.3in.Item Height0.9in.Item Width8.2in.Item Weight28.4 OzAdditional Product FeaturesGrade fromCollege FreshmanGrade toCollege FreshmanEdition Number4Table of ContentContents Preface SECTION 1: Research Basics Chapter 1 Introduction to Communication Research Chapter 2 The Research Process: Getting Started Chapter 3 Research Ethics SECTION 2: Quantitative Communication Research Chapter 4 Introduction to Quantitative Research Chapter 5 Measurement Chapter 6 Populations, Samples, and Sample Size Chapter 7 Quantitative Research Designs Chapter 8 Surveys and Questionnaires Chapter 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing Chapter 10 Testing for Differences Chapter 11 Testing for Relationships Chapter 12 Quantitative Analysis of Text Chapter 13 Reading and Writing the Quantitative Research Report SECTION 3: Qualitative Communication Research Chapter 14 Introduction to Qualitative Research Chapter 15 Designing Qualitative Research Chapter 16 Qualitative Methods of Data Collection Chapter 17 Analyzing Qualitative Data Chapter 18 Reading and Writing the Qualitative Research Report Glossary References Author Index Subject IndexCopyright Date2015Target AudienceCollege AudienceTopicCommunication Studies, SpeechLccn2013-043703IllustratedYesGenreLanguage Arts & Disciplines
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Number of Pages: 432 Pages
Language: English
Publication Name: Communication Research: Asking Questions, Finding Answers
Publisher: Mcgraw-Hill Education
Subject: Communication Studies, Speech
Publication Year: 2014
Item Height: 0.9 in
Type: Textbook
Item Weight: 28.4 Oz
Author: Joann KEYTON
Subject Area: Language Arts & Disciplines
Item Length: 9.3 in
Item Width: 8.2 in
Format: Hardcover
