Description: Common Knowledge by W. Russell Neuman, Marion R. Just, Ann N. Crigler Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Photo opportunities, ten-second sound bites, talking heads and celebrity anchors: so the world is explained daily to millions of Americans. The result, according to the experts, is an ignorant public, helpless targets of a one-way flow of carefully filtered and orchestrated communication. "Common Knowledge" shatters this pervasive myth. Reporting on a ground-breaking study, the authors reveal that our shared knowledge and evolving political beliefs are determined largely by how we actively reinterpret the images, fragments, and signals we find in the mass media.For their study, the authors analyzed coverage of 150 television and newspaper stories on five prominent issues—drugs, AIDS, South African apartheid, the Strategic Defense Initiative, and the stock market crash of October 1987. They tested audience responses of more than 1,600 people, and conducted in-depth interviews with a select sample. What emerges is a surprisingly complex picture of people actively and critically interpreting the news, making sense of even the most abstract issues in terms of their own lives, and finding political meaning in a sophisticated interplay of message, medium, and firsthand experience.At every turn, "Common Knowledge" refutes conventional wisdom. It shows that television is far more effective at raising the saliency of issues and promoting learning than is generally assumed; it also undermines the assumed causal connection between newspaper reading and higher levels of political knowledge. Finally, this book gives a deeply responsible and thoroughly fascinating account of how the news is conveyed to us, and how we in turn convey it to others, making meaning of at once so much and solittle. For anyone who makes the news—or tries to make anything of it—"Common Knowledge" promises uncommon wisdom. Publisher Description Photo opportunities, ten-second sound bites, talking heads and celebrity anchors: so the world is explained daily to millions of Americans. The result, according to the experts, is an ignorant public, helpless targets of a one-way flow of carefully filtered and orchestrated communication. Common Knowledge shatters this pervasive myth. Reporting on a ground-breaking study, the authors reveal that our shared knowledge and evolving political beliefs are determined largely by how we actively reinterpret the images, fragments, and signals we find in the mass media. For their study, the authors analyzed coverage of 150 television and newspaper stories on five prominent issues—drugs, AIDS, South African apartheid, the Strategic Defense Initiative, and the stock market crash of October 1987. They tested audience responses of more than 1,600 people, and conducted in-depth interviews with a select sample. What emerges is a surprisingly complex picture of people actively and critically interpreting the news, making sense of even the most abstract issues in terms of their own lives, and finding political meaning in a sophisticated interplay of message, medium, and firsthand experience. At every turn, Common Knowledge refutes conventional wisdom. It shows that television is far more effective at raising the saliency of issues and promoting learning than is generally assumed; it also undermines the assumed causal connection between newspaper reading and higher levels of political knowledge. Finally, this book gives a deeply responsible and thoroughly fascinating account of how the news is conveyed to us, and how we in turn convey it to others, making meaning of at once so much and so little. For anyone who makes the news—or tries to make anything of it—Common Knowledge promises uncommon wisdom. Author Biography W. Russell Neuman is the John Derby Evans Professor of Media Technology in Communication Studies in the Institute for Social Research at the University of Michigan. Details ISBN 0226574407 ISBN-13 9780226574400 Title Common Knowledge Author W. Russell Neuman, Marion R. Just, Ann N. Crigler Format Paperback Year 1992 Pages 190 Publisher The University of Chicago Press GE_Item_ID:161782699; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. 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Price: 38.16 USD
Location: Calgary, Alberta
End Time: 2025-01-16T03:23:24.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9780226574400
Book Title: Common Knowledge
Number of Pages: 190 Pages
Publication Name: Common Knowledge : News and the Construction of Political Meaning
Language: English
Publisher: University of Chicago Press
Item Height: 0 in
Subject: Public Policy / General, Media Studies, Developing & Emerging Countries, History & Theory, World / General
Publication Year: 1992
Type: Textbook
Item Weight: 9 Oz
Item Length: 0.8 in
Author: W. Russell Neuman, Marion R. Just, Ann N. Crigler
Subject Area: Political Science, Social Science
Item Width: 0.6 in
Series: American Politics and Political Economy Ser.
Format: Trade Paperback
