Description: Cause Marketing for Nonprofits : Partner for Purpose, Passion, And Profits, Hardcover by Daw, Jocelyne, ISBN 0471717509, ISBN-13 9780471717508, Like New Used, Free shipping in the US "Cause marketing" intentionally aligns the credibility and assets of a non-profit cause with a for-profit company's products, marketing, brand, and people. In this practical guide, Daw uses a variety of real-world case studies to illustrate how non-profits can benefit from these innovative partnerships. Each stage of the process is covered, from researching and approaching potential partners through designing and implementing a complete marketing program. Daw (Glenbow Museum, Canada) is a frequent mentor, presenter, and teacher on the subject of cause marketing. Annotation ©2006 Book News, Inc., Portland, OR ()
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Book Title: Cause Marketing for Nonprofits : Partner for Purpose, Passion, An
Author: Daw, Jocelyne
Language: english
