Description: Cause Marketing for Nonprofits : Partner for Purpose, Passion, And Profits, Hardcover by Daw, Jocelyne, ISBN 0471717509, ISBN-13 9780471717508, Like New Used, Free P&P in the UK "Cause marketing" intentionally aligns the credibility and assets of a non-profit cause with a for-profit company's products, marketing, brand, and people. In this practical guide, Daw uses a variety of real-world case studies to illustrate how non-profits can benefit from these innovative partnerships. Each stage of the process is covered, from researching and approaching potential partners through designing and implementing a complete marketing program. Daw (Glenbow Museum, Canada) is a frequent mentor, presenter, and teacher on the subject of cause marketing. Annotation ©2006 Book News, Inc., Portland, OR ()
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Book Title: Cause Marketing for Nonprofits : Partner for Purpose, Passion, An
Number of Pages: 312 Pages
Language: English
Publication Name: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series)
Publisher: John Wiley & Sons INC International Concepts
Publication Year: 2006
Subject: Business
Item Height: 260 mm
Item Weight: 800 g
Type: Textbook
Author: Jocelyne Daw
Subject Area: Social Services
Series: The Afp/Wiley Fund Development Series
Item Width: 187 mm
Format: Hardcover
