Categories in Markets: Origins and Evolution by Greta Hsu (English) Hardcover Bo

Description: Categories in Markets by Greta Hsu, Ozgecan Kocak, Giacomo Negro, Michael Lounsbury Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time. Publisher Description Consumers, producers, critics, and other market agents rely on socially constructed categories like craft beers, houseware collectibles, and thriller films for their understanding of products and producers in markets. Although organizational and sociological accounts often take such categories as given, researchers increasingly acknowledge that category emergence, development, and functioning represent key aspects of how markets work. Take, for example, the U.S. brewing industry, which has become segmented into mass versus specialty producers. Many beer lovers who appreciate the characteristics of a beer made by small, specialty breweries are not willing to buy an equivalent beer made by an integrated, major producer. Knowledge of what specialty beer has come to mean and represent to consumers as the product of an authentic, artisanal production process and delivery is crucial for our understanding of how this market and competitive dynamics within it have evolved. This volume focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume consists of original contributions to theory and empirical research by a diverse group of esteemed authors. Topics explored include how new categories emerge, become enacted and gain consensus, how categories are used by market agents (including as tools for interpretation, as mobilization frames, and as cognitive infrastructures for learning), and how category systems change over time. These topics are explored from a variety of perspectives: new institutional theory, organizational ecology, social movement theory, and socio-cognitive theories of markets. The breadth of perspectives in this volume attests to the importance of this topic to sociological studies of market processes. Author Biography Gerald Berk - Sandy Bogaert - Christophe Boone - Glenn R. Carroll - Mi Feng - Francesca Guerra-Pearson - Michael T. Hannan - Greta Hsu - Paul Ingram - Michael Jensen - Steven Kahl - Soorjith Illickal Karthikeyan - Mark Thomas Kennedy - Young-Kyu Kim - Ozgecan Kocak - Balazs Kovacs - GaA"l Le Mens - Jade Lo - Michael D. Lounsbury - David G. McKendrick - John W. Mohr - Giacomo Negro - Damon J. Phillips - Lori Qingyuan Yue -Hayagreeva Rao - Peter W. Roberts - Marc Schneiberg - Tal Simons - Anand Swaminathan - Filippo Carlo Wezel Details ISBN 0857245937 ISBN-13 9780857245939 Title Categories in Markets Author Greta Hsu, Ozgecan Kocak, Giacomo Negro, Michael Lounsbury Format Hardcover Year 2010 Pages 416 Publisher Emerald Publishing Limited GE_Item_ID:161711512; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2025-01-06T04:14:31.000Z

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