Description: The Building Consumer-Brand Relationship in Luxury Brand Management.
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Title: Building Consumer-Brand Relationship In Luxury Brand Management B
Weight: 938
EAN: 9781799852445
ISBN-10: 9781799852445
Date of Publication: 2020-10
Place of Publication: 2020-10
Book Series: Business Science Reference
Genre: BUSINESS & ECONOMICS / Marketing / General
Narrative Type: N/A
Features: N/A
Intended Audience: N/A
Ex Libris: No
Editor: N/A
Edition: N/A
Pagination: 352
Dimensions: 1100x850
Item Height: 279 mm
Item Width: 216 mm
Author: Paula Rodrigues, Ana Pinto Borges
Publication Name: Building Consumer-Brand Relationship in Luxury Brand Management
Format: Paperback
Language: English
Publisher: IGI Global
Subject: Management
Publication Year: 2020
Type: Textbook
Number of Pages: 352 Pages