Description: Building a Salesforce-powered Front Office : A Quick-start Guide, Paperback by Chowdhury, Rashed A., ISBN 1484266757, ISBN-13 9781484266755, Like New Used, Free shipping in the US Harness the power of Salesforce to manage and grow your business. This book shows you how to use the Salesforce CRM tool to consolidate consumer data into a single place to gain better insight into your business and more easily manage data.
Data (such as email, spreadsheets, databases) is generated through the front office or face of your business, where your company interacts with customers and revenue is generated. In a hotel, for instance, the front office is the lobby where guests are greeted, their problems are handled, and room payments are made. Another example is a coffee shop, where the front office is an employee taking a customers order or serving a drink.
Salespeople connect to customers by selling your company’s goods or services. Marketing team members connect with them through advertising and promotional activities. Service and support staff assist customers with problems and provide help with products.
This book introduces the many ways Salesforce-based innovations are transforming the technology landscape and the strategies that may be used for designing and launching a front office. Th examines how organizations can launch and grow solutions and strategies for the governance of the platform and provides an overview of transformation across industries.
What You Will Learn
- Understand basic Salesforce concepts, including the front office process tower, lead to cash journey, core CRM functions, best practices, and more
- Review data management concepts, integrated sales, customer service, marketing operations, and proposal and business development needs in a systematic way
- Use frameworks to build a business architecture and multi-year technology roadmap
- Get familiar with Salesforce business processes and concepts such as account, contact, lead, and opportunity management; marketing campaigns; master data management (MDM); and lead scoring, grading, and activity management across the front office
- Define and develop marketing challenges and strategy (people, process, brand, messaging, and ROI), measure campaign data, and create an end-to-end campaign in Salesforce
Who This Book Is For
Business executives, C-suites, IT management, and Salesforce managers and professionals working in IT, business development, sales operations, program management, marketing operations, and proposal development
Price: 49.01 USD
Location: Jessup, Maryland
End Time: 2024-11-18T21:11:10.000Z
Shipping Cost: 0 USD
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
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Book Title: Building a Salesforce-powered Front Office : A Quick-start Guide
Number of Pages: Xxv, 287 Pages
Language: English
Publication Name: Building a Salesforce-Powered Front Office : a Quick-Start Guide
Publisher: Apress L. P.
Subject: Commerce, Enterprise Applications / General
Publication Year: 2021
Item Weight: 21.3 Oz
Type: Textbook
Item Length: 10 in
Subject Area: Computers, Business & Economics
Author: Rashed A. Chowdhury
Item Width: 7 in
Format: Trade Paperback
