Description: British Car Advertising of the 1960s, Paperback by Stevenson, Heon, ISBN 1476667896, ISBN-13 9781476667898, Like New Used, Free shipping in the US During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every people by 1970. Consumers no longer asked “Do we need a car?” but “What car shall we have?” This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
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Book Title: British Car Advertising of the 1960s
Number of Pages: 429 Pages
Language: English
Publication Name: British Car Advertising of the 1960s
Publisher: Mcfarland & Company, Incorporated Publishers
Publication Year: 2016
Subject: Industries / Automobile Industry, Automotive / General, General, Advertising & Promotion
Item Height: 0.9 in
Type: Textbook
Item Weight: 35.8 Oz
Subject Area: Transportation, Business & Economics
Author: Heon Stevenson
Item Length: 11 in
Item Width: 8.5 in
Format: Trade Paperback
