Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Breaking Through: Implementing Disruptive Customer CentricityISBN13:9781349484195ISBN10:1349484199Author:Vandermerwe, S. (Author)Description:Customer Centricity Is Fundamental To Business Growth And Ongoing Success Most Executives Appreciate The Importance Of It Yet Don't Know How To Execute It Or Sell The Processes Internally This Thoroughly Revised Edition Of Breaking Through Guides Readers Systematically Through The Ten Breakthrough Points Of Implementation, To Explain How To Execute A Transformation To Customer Centricity, So That A Company Can Engage Continuously With Its Customers, Making Them Allies And Advocates With All The Rewards That It Brings With Updates On Digital Opportunities, Social Media, Emerging Markets (Including Africa), And The Social As Well As Financial Impacts Of Customer Centricity, This Book Successfully Blends Strategy With Implementation And Also Features A Range Of Innovative New And Traditional Business Examples From Across The Globe Easy To Read, In-Depth And Full Of Practical Advice, This Is The Essential Step-By-Step Guide To Implementing Customer Centricity To Endure In The Long-Term Binding:Paperback, PaperbackPublisher:SPRINGER NATUREPublication Date:2014-01-01Weight:0.97 lbsDimensions:0.65'' H x 9.21'' L x 6.14'' WNumber of Pages:292Language:English
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Location: USA
End Time: 2024-10-03T11:39:57.000Z
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Book Title: Breaking Through, 2nd Edition : Implementing Disruptive Products Customer Centricity
Item Length: 9.3in
Item Width: 6.1in
Author: S. Vandermerwe
Format: Trade Paperback
Language: English
Topic: Marketing / General, Customer Relations, Management
Publisher: Palgrave Macmillan The Limited
Publication Year: 2014
Genre: Business & Economics
Item Weight: 167.4 Oz
Number of Pages: Xvii, 292 Pages