Description: Branding For Dummies [Paperback] Chiaravalle, Bill and Schenck, Barbara Findlay Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand championsor anything in betweenBranding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crisesand how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered. Anthem Books Difference Great quality used items! We aim to exceed expectations on every order with quick shipping and extra attention to quality packaging! Competitive Pricing With our dynamic pricing model, our prices are always competitive. Our prices are some of the lowest that you will find on the internet. Rest assured that you're getting a good deal when purchasing with us. 30-day Money Back Guarantee We are committed to making sure that you leave this transaction satisfied. If you're unhappy with the product for any reason, you may return it back for your money-back or a replacement within 30 days. No questions asked!
Price: 11.5 USD
Location: Phoenix, Arizona
End Time: 2024-12-11T08:07:25.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Binding: paperback
Pages: 384
Brand: For Dummies
Unspsc Code: 55101500
Target Audience: General/trade
Item Type Keyword: book
Number Of Items: 1
Edition: 2
Publication Date: 2014-12-31T00:00:01Z
Supplier Declared Dg Hz Regulation: not_applicable
Edition Number: 2
Item Name: Branding For Dummies
Street Date: 2014-12-31T00:00:01Z
Product Site Launch Date: 2014-05-02T16:21:14.464Z
MPN: 9781118958087
Style: ABIS_BOOK
Number of Pages: 384 Pages
Publication Name: Branding for Dummies
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2014
Item Height: 1 in
Subject: Consumer Guides, Marketing / General, Référence, Advertising & Promotion
Item Weight: 18.4 Oz
Type: Not Available
Subject Area: Référence, Business & Economics
Author: Bill Chiaravalle, Barbara Findlay Schenck
Item Length: 9.2 in
Item Width: 7.3 in
Format: Trade Paperback