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Brand Strategy in Three Steps : A Purpose-driven Approach to Branding, Hardco...

Description: Brand Strategy in Three Steps : A Purpose-driven Approach to Branding, Hardcover by Mandel, Jay, ISBN 1398609811, ISBN-13 9781398609815, Brand New, Free shipping in the US "This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. Th helps readers through the three essential steps of brand strategy: identifying theircore values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan"--

Price: 98.64 USD

Location: Jessup, Maryland

End Time: 2025-01-21T21:52:52.000Z

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Brand Strategy in Three Steps : A Purpose-driven Approach to Branding, Hardco...

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

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Book Title: Brand Strategy in Three Steps : A Purpose-driven Approach to Bran

Number of Pages: 256 Pages

Language: English

Publication Name: Brand Strategy in Three Steps : a Purpose-Driven Approach to Branding

Publisher: Kogan Page, The Limited

Publication Year: 2023

Subject: Commerce, Development / Business Development, Strategic Planning, Advertising & Promotion

Item Height: 0.7 in

Item Weight: 16.5 Oz

Type: Textbook

Item Length: 9.2 in

Author: Jay Mandel

Subject Area: Business & Economics

Item Width: 6.1 in

Format: Hardcover

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