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Brainstorming and Beyond : A User-Centered Design Method, Paperback by Wilson...

Description: Brainstorming and Beyond : A User-Centered Design Method, Paperback by Wilson, Chauncey, ISBN 0124071570, ISBN-13 9780124071575, Like New Used, Free P&P in the UK "Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success", viewed April23, 2013.

Price: 34.21 GBP

Location: Castle Donington

End Time: 2025-01-19T12:49:03.000Z

Shipping Cost: 20.03 GBP

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Brainstorming and Beyond : A User-Centered Design Method, Paperback by Wilson...

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Book Title: Brainstorming and Beyond : A User-Centered Design Method

Number of Pages: 84 Pages

Publication Name: Brainstorming and Beyond: a User-Centered Design Method

Language: English

Publisher: Elsevier Science & Technology

Item Height: 229 mm

Subject: Computer Science

Publication Year: 2013

Type: Textbook

Item Weight: 130 g

Author: Chauncey Wilson

Item Width: 152 mm

Format: Paperback

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