Description: Books, Bytes and Business : The Promise of Publishing, Hardcover by Martin, Bill; Tian, Xuemei, ISBN 0754678377, ISBN-13 9780754678373, Brand New, Free shipping in the US How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat of technology-induced obsolescence. Added to these are the challenges posed by new and potential entrants to the market, the emergence of new products and services, new ways of doing business, including trading in virtual markets, and the vulnerability of traditional business models. The suitability of book publishing as a context for researching the emergence of knowledge-based business becomes all too apparent. Through combining primary research with secondary analysis drawn from the relevant literatures, Books, Bytes and Business is both a readable and informative account of business in the knowledge-based economy.
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Book Title: Books, Bytes and Business : The Promise of Digital Publishing
Number of Pages: 298 Pages
Language: English
Publication Name: Books, Bytes and Business : the Promise of Digital Publishing
Publisher: Routledge
Publication Year: 2010
Item Height: 1 in
Subject: Knowledge Capital, Publishing, Library & Information Science / General
Item Weight: 24.1 Oz
Type: Textbook
Author: Xuemei Tian, Bill Martin, Bill Martin Jr.
Item Length: 9.5 in
Subject Area: Language Arts & Disciplines, Business & Economics
Item Width: 6.2 in
Format: Hardcover
