Beyond Advertising : Creating Value Through All Customer Touchpoints, Hardcov...

Description: Beyond Advertising : Creating Value Through All Customer Touchpoints, Hardcover by Wind, Yoram; Hays, Catharine Findiesen; Wharton Future of Advertising Innovation Network (COR), ISBN 1119074223, ISBN-13 9781119074229, Like New Used, Free P&P in the UK The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa . standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

Price: 19.74 GBP

Location: Castle Donington

End Time: 2025-01-30T14:10:30.000Z

Shipping Cost: 19.43 GBP