Description: Further DetailsTitle: Games and Gamification in Market ResearchCondition: NewEAN: 9780749483357ISBN: 9780749483357Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 11/03/2018Item Height: 234mmItem Length: 156mmItem Width: 18mmItem Weight: 530gAuthor: Betty AdamouLanguage: EnglishSubtitle: Increasing Consumer Engagement in Research for Business SuccessISBN-10: 0749483350Description: Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive. In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK's leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.Country/Region of Manufacture: GBGenre: Business & FinanceRelease Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Games and Gamification in Market Research
Title: Games and Gamification in Market Research
EAN: 9780749483357
ISBN: 9780749483357
Release Date: 11/03/2018
Release Year: 2018
Subtitle: Increasing Consumer Engagement in Research for Business Success
ISBN-10: 0749483350
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 360 Pages
Publication Name: Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.7 in
Publication Year: 2018
Subject: Game Theory, Marketing / General, Consumer Behavior, Research, Marketing / Research
Type: Textbook
Item Weight: 18.8 Oz
Item Length: 9.2 in
Author: Betty Adamou
Subject Area: Mathematics, Référence, Business & Economics
Item Width: 6.1 in
Format: Trade Paperback
