Bernard Marr Key Business Analytics, Travel Edition (Paperback)

Description: Further DetailsTitle: Key Business Analytics, Travel EditionCondition: NewEAN: 9781292081779ISBN: 9781292081779Publisher: FT Publishing InternationalFormat: PaperbackRelease Date: 11/05/2015Item Height: 215mmItem Length: 140mmItem Width: 12mmItem Weight: 280gAuthor: Bernard MarrLanguage: EnglishSubtitle: The 60+ tools every manager needs to turn data into insightsISBN-10: 1292081775Description: Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.Country/Region of Manufacture: GBGenre: Business & FinanceRelease Year: 2015 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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