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Basic Marketing : A Global-Managerial Approach Hardcover

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Publication Name: McGraw-Hill Companies, The

Edition: 14

Book Title: Basic Marketing : a Global-Managerial Approach

Number of Pages: Xxxii, 815 Pages

Language: English

Publisher: McGraw-Hill Companies, T.H.E.

Topic: Marketing / General

Publication Year: 2001

Illustrator: Yes

Genre: Business & Economics

Author: William D. Perreault, E. Jerome Mccarthy

Book Series: The Mcgraw-Hill/Irwin Series in Marketing

Format: Hardcover

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