Description: SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.
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EAN: 9781786301116
UPC: 9781786301116
ISBN: 9781786301116
MPN: N/A
Book Title: Baidu SEO: Challenges and Intricacies of Marketing
Item Length: 23.9 cm
Number of Pages: 160 Pages
Language: English
Publication Name: Baidu Seo: Challenges and Intricacies of Marketing in China
Publisher: Iste LTD
Publication Year: 2017
Subject: Sociology
Item Height: 233 mm
Item Weight: 356 g
Type: Textbook
Author: Veronique Duong
Item Width: 166 mm
Format: Hardcover
